Ed Stivala’s article  “Why Social Media changes nothing in Marketing” will give any brand marketer pause for thought.  Is social media really just another channel?  Is it just a matter of working out the dynamics of social media, how it applies and when to use it?  What do you think?
I don’t think that social media [...]

Amazon has become a case study.  While so many marketers are frothing at the bit to jump on the social media bandwagon, #amazonfail is a very good example of the potential risks a brands face in the changing environment.  And whether or not you embrace or reject social media, it is here now and you [...]