Comments on: social marketing is not a tactic http://jackieferrier.com/index.php/2009/05/15/social-marketing-is-not-a-tactic/?utm_source=rss&utm_medium=rss&utm_campaign=rss Tue, 08 Dec 2009 19:08:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rob Spence http://jackieferrier.com/index.php/2009/05/15/social-marketing-is-not-a-tactic/comment-page-1/#comment-27 Rob Spence Fri, 17 Jul 2009 05:32:19 +0000 http://jackieferrier.com/?p=86#comment-27 Hmm, yeah. What he is saying is right but his big omission is that for the "journey" to work you begin by making your product well - like not crappy and vulnerable to real online opinions that aren't vetted by a marketing department. Then you have a community build itself organically. This is what guys this smart don't say that much publicly because then it limits their client base. Imagine if you only had clients with genuinely good products? Hmm, yeah. What he is saying is right but his big omission is that for the “journey” to work you begin by making your product well – like not crappy and vulnerable to real online opinions that aren’t vetted by a marketing department. Then you have a community build itself organically.

This is what guys this smart don’t say that much publicly because then it limits their client base.

Imagine if you only had clients with genuinely good products?

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