I was super excited to see this TED talk by Dan Ariely since I just finished his book, “Predictably Irrational”.
The next thing I viewed right after was an e-marketer article on brand appeal. Try watching the TED video and then viewing this article and see if it affects you in the same way.

E-marker article: [...]

I have had the honour of doing a number of shoots with Tony Chapman, president of Capital C. Capital C did not start off as a digital agency and when I first starting doing work with them years ago; they only had a few people on their digital team. So it truly is [...]

I love the internet. There is no question that it has brought much happiness in my life. It’s finding these odd gems that really puts the icing on the cake for me. If you have ever been a David Lynch fan, and ever saw Dirty Dancing, you’ll have an appreciation for this.

When I first saw this video I thought that Google has just made our fulfilling our hunting drives that much more… well, fulfilling.  Unfortunately, I was a little disappointed with the offered options, I wanted more.  But see what you think.