There is some interesting social history behind this. In the absence of any marketing, rumour got out on the Internet about an upcoming film with Samuel Jackson called, “Snakes on a Plane”.   Prior to any marketing “Snakes on a Blog” was created in the hopes the fan would be an “invited guest to the world premiere of the movie that is destined to change the world”. It became a hub of fan activity and eventually over 8000 other blogs and sites linked to it.

Fans insisted that Samuel Jackson say this line, “I have had it with these mother-fucking snakes on this mother-fucking plane”.  New Line knew it would have to cater to its fan base. They changed the movie and included the line. In the process the movie lost its PG-13 rating.

But what I bet they didn’t plan on at the time was how the TV version of this line would go viral. Lol.