This is smart.  How to handpick potential evangelists.
Saturn knows they have good cars.  They know that if they get them in front of the right people, people will love them.  Saturn was looking to engage people on a more tactile level with the cars.  In addition they wanted to promote its product integration partnership with [...]

An era used to mean a long and distinct period of history.  But with things changing at such a rapid pace, maybe a long time is shorter than it used to be.
Forrester Research writes, “technologies trigger changes in consumer adoption, and brands will follow, resulting in five distinct waves, they consist of:
The Five Eras of [...]

There is some interesting social history behind this. In the absence of any marketing, rumour got out on the Internet about an upcoming film with Samuel Jackson called, “Snakes on a Plane”.   Prior to any marketing “Snakes on a Blog” was created in the hopes the fan would be an “invited guest to the world [...]

Anyone who loves parkour or free running might enjoy this for the same reasons. While there is an odd choice of music used in this – melancholy for an edgy urban sport, and the storytelling could have been tightened, I found I watched it right to the end.

I love this.

Ed Stivala’s article  “Why Social Media changes nothing in Marketing” will give any brand marketer pause for thought.  Is social media really just another channel?  Is it just a matter of working out the dynamics of social media, how it applies and when to use it?  What do you think?
I don’t think that social media [...]

I can’t believe there is anyone out there who doesn’t know about TED’s website, but there might be.  It’s all about spreading ideas.  Getcher self on there now and be browsin’ – there is bound to be something there for you!
TED has recently been nominated for two Webby Awards this year   — “Best Podcast” and [...]

Amazon has become a case study.  While so many marketers are frothing at the bit to jump on the social media bandwagon, #amazonfail is a very good example of the potential risks a brands face in the changing environment.  And whether or not you embrace or reject social media, it is here now and you [...]

What does it really take to to achieve national fame as a twitter personality?  It’s one thing to have a brilliant idea, but it takes effort to make it work.  Carrie Bugbee explains her success.

Canada has a long history of being known for its documentaries, and that tradition still continues today.  Here are a couple of open source documentary projects:
http://www.opensourcecinema.org/remix
http://homelessnation.org/